Last updated: August 22, 2026
This Privacy Policy explains how BizToolio (“we,” “us,” or “our”) collects, uses, and shares information when you visit biztoolio.com (the “Site”). By using the Site, you agree to the practices described below.
Who We Are
Our website address is: https://biztoolio.com. BizToolio publishes software comparisons and buying guides for small service businesses, including personal trainers, photographers, cleaning businesses, and consultants.
Information We Collect
Comments
When visitors leave comments on the Site, we collect the data shown in the comments form, along with the visitor’s IP address and browser user agent string, to help with spam detection.
An anonymized string created from your email address (a “hash”) may be provided to the Gravatar service to check whether you’re using it. The Gravatar service’s privacy policy is available at https://automattic.com/privacy/. After your comment is approved, your profile photo is visible to the public alongside your comment.
Media
If you upload images to the Site, please avoid uploading images that include embedded location data (EXIF GPS). Visitors to the Site can download and extract location data from any images published on it.
Google Analytics
We use Google Analytics to understand how visitors use the Site. Google Analytics collects information such as pages viewed, time spent on the Site, approximate location (derived from IP address), device and browser type, and how you arrived at the Site. This data is aggregated and used solely to help us understand visitor behavior and improve the Site’s content and performance — we do not use it to identify individual visitors.
Google AdSense & Third-Party Advertising
This Site uses, or intends to use, Google AdSense to display advertising. Google, as a third-party vendor, and other third-party advertising partners may use cookies to serve ads based on a visitor’s prior visits to this Site or other websites on the internet. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to this Site and/or other sites.
You can learn more about how Google uses data when you use our Site or its advertising partners’ sites by reviewing Google’s Advertising Privacy & Terms at https://policies.google.com/technologies/ads.
You may opt out of personalized advertising by visiting Google Ads Settings at https://adssettings.google.com. Alternatively, you can opt out of a third-party vendor’s use of cookies for personalized advertising by visiting www.aboutads.info.
Affiliate Disclosure
Some links on this Site are affiliate links. If you click one of these links and sign up for or purchase a product or service, we may earn a commission from the company being recommended. This comes at no additional cost to you — the price you pay is the same whether or not you use our link.
We only recommend products and services we believe are genuinely useful to the small business owners who read this Site, and our editorial opinions are our own. Affiliate relationships do not influence which tools we choose to compare or how we evaluate them.
Cookies
Cookies are small text files that a website stores on your device when you visit it. They help the site remember information about your visit, which can make it easier to use the site again and make the site more useful to you.
We use cookies for a few purposes:
- Analytics cookies (via Google Analytics) to understand how visitors use the Site.
- Advertising cookies (via Google AdSense and its partners) to serve relevant ads and measure their performance.
- Functional cookies for basic site features, such as remembering comment form details or login sessions, as described below.
If you leave a comment on the Site, you may opt in to saving your name, email address, and website in cookies for your convenience, so you don’t have to re-enter that information when you leave another comment. These cookies last for one year.
If you visit our login page, we set a temporary cookie to determine whether your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we also set cookies to save your login information and screen display choices; login cookies last two days, and screen options cookies last a year. If you select “Remember Me,” your login persists for two weeks. Logging out removes these cookies.
Most web browsers let you control cookies through their settings — you can typically block cookies entirely, block third-party cookies only, or clear cookies that have already been set. Check your browser’s help documentation for exact steps, since they vary by browser. Note that blocking all cookies may affect how some parts of this Site (and other sites) function.
Embedded Content From Other Websites
Articles on this Site may include embedded content (for example, videos, images, or articles). Embedded content from other websites behaves exactly as if you had visited that other website directly.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content — including tracking your interaction if you have an account and are logged in to that website.
Who We Share Your Data With
We share limited data with the third-party services described in this policy — Google Analytics (for site analytics) and Google AdSense and its advertising partners (for advertising) — solely for the purposes described above. If you request a password reset, your IP address is included in the reset email.
How Long We Retain Your Data
If you leave a comment, the comment and its metadata are retained indefinitely, so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For any users who register on the Site, we store the personal information they provide in their user profile. Registered users can see, edit, or delete their personal information at any time (except their username). Site administrators can also see and edit that information.
Your Data Rights
If you have an account on the Site or have left comments, you can request an exported file of the personal data we hold about you, including any data you’ve provided to us. You can also request that we erase any personal data we hold about you, except data we’re required to keep for administrative, legal, or security purposes.
Where Your Data Is Sent
Visitor comments may be checked through an automated spam-detection service. As described above, some data may also be processed by Google (Analytics and AdSense) and other advertising partners.
Changes to This Policy
We may update this Privacy Policy from time to time, for example to reflect changes in the tools we use or for legal and regulatory reasons. We’ll update the “Last updated” date at the top of this page when we do.
Contact Us
If you have questions about this Privacy Policy, please get in touch through our Contact page.